Kellogg's expands Crunchy Nut range with caramelised biscuit-flavoured cereal

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Kellogg's has expanded its Crunchy Nut Crunchies portfolio with the launch of Crunchy Nut Crunchies Caramelised Biscuit Flavour, capitalising on growing consumer demand for caramelised biscuit-inspired products.

The new cereal, available in 420g packs with an RRP of £3.50, is rolling out across major UK retailers including Tesco, Sainsbury's, Asda, Morrisons and selected independent stores.

Designed as a non-HFSS breakfast option, the latest addition features Crunchy Nut's signature flakes reimagined as deep golden curls, delivering a crunchy texture alongside a sweet caramelised biscuit flavour.

The launch follows strong growth for caramelised biscuit flavours across the food and beverage sector. According to Kellogg's, the cereal segment has seen value sales increase by 52% year-on-year, reaching £5.4 million.

The new variety replaces the limited-edition Crunchy Nut Hot Honey Crunchies, introduced earlier this year as one of the UK's first spicy breakfast cereals. The move reflects Kellogg's strategy of introducing trend-led flavours to keep the Crunchy Nut range fresh and appeal to consumers seeking more indulgent breakfast experiences while meeting non-HFSS criteria.

Tori Dunning, brand activation executive at Kellogg's, said: "Crunchy Nut fans love big flavour and serious crunch, so we're excited to bring one of the nation's favourite biscuit trends to the breakfast bowl. Our new Caramelised Biscuit Flavour Crunchies combine that unmistakable Crunchy Nut crunch with a deliciously golden, biscuity taste – giving shoppers a new non-HFSS way to make mornings feel a little more indulgent."