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Kellogg’s is set to introduce a bold new addition to its Crunchy Nut line-up with the launch of Crunchy Nut Hot Honey Crunchies, marking one of the UK’s first spicy breakfast cereals.

This limited-edition product will hit supermarket shelves on 1 January 2026, as part of Kellogg’s strategy to capitalise on the growing consumer interest in the ‘swicy’ flavour trend, which combines sweet and spicy elements.

The Crunchy Nut Hot Honey Crunchies feature honey-coated golden curls infused with a gentle warmth from chili, designed to provide a unique breakfast experience that appeals to adventurous eaters.

With a recommended retail price of £3.50, the product aims to attract consumers looking for exciting new flavours in their morning routine or a satisfying snack option.

Freya Knight, marketing manager for Crunchy Nut, said: “Sweet meets spicy is a flavour combo that’s on the rise, so why not go bold at breakfast too? Hot Honey Crunchies deliver a gentle kick of heat balanced with the golden honey flavour fans already adore.”

With the new product, Kellogg's aims to enhance breakfast offerings and engage with a demographic eager for novel culinary experiences.

The ‘swicy’ trend has gained significant traction, particularly on social media, as consumers increasingly seek to spice up their meals. Hot honey has emerged as a popular ingredient, appearing in a variety of dishes from brunch items to desserts.

With this launch, Kellogg’s aims to meet the growing demand for innovative breakfast options that resonate with modern consumer preferences.

Available nationwide at major UK supermarkets including Tesco, Sainsbury’s, Asda and Morrisons, as well as selected independent retailers, Crunchy Nut Hot Honey Crunchies will only be available for a limited time, encouraging consumers to act quickly to secure their boxes.

Kellogg’s move into the spicy cereal market not only diversifies its product range but also positions the brand to capture a share of the expanding RTD and snack markets, where convenience and flavour innovation are paramount.