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Kellogg-owned brand Pure Organic, a producer of layered bars made with real fruit juices and purees, has added three baked cracker varieties to its portfolio. The line of baked crackers is made with 100% real cheese and added veggies, as well as being a good source of vitamin D. The flavours include: double cheddar, parmesan garlic and garden ranch. "Filled with better-for-you ingredients and a superior taste in every bite, these crackers are made for kids and parents," said Janice Spurgeon, brand manager for Pure Organic. "We're redefining the norm of snacking – first with our popular layered fruit bars and now with baked crackers – with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy." Pure Organic's baked crackers' will be available at Kroger's stores nationwide for $4.49.