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Kellogg's has announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK.
The new cereal will be available in major supermarkets from 12 February for 12 months only.
According to Kellogg’s, the new Coco Pops flavour turns the milk pink, guaranteed to add a splash of colour to a consumer’s breakfast.
The new addition follows the release of White Choc Coco Pops in 2019, which reportedly saw more than three million boxes sold in the first six months.
In 2017, Kellogg’s reduced sugar in its original Coco Pops by 40% to help British consumers make healthier breakfast choices. The company claims that the new pink Coco Pops contain 30% less sugar than other chocolate flavoured toasted rice cereals.
Available in 480g packs, the new cereal contains no artificial colours or flavours.
Harriet Oakes, activation brand manager from Kellogg’s, said: “We are thrilled to launch new Strawberry & White Choc Coco Pops. It took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.
"When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”
Kellogg’s limited-edition Strawberry & White Choc Coco Pops will be available from all major supermarkets next week for an RRP of £2.99.
