The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Reese’s Puffs has launched a new limited-edition cereal inspired by Reese’s PB+J Cups.

Reese’s Puffs PB+J combines the cereal’s signature peanut butter and chocolate flavours with the taste of strawberry jelly.

The product has been released in time for the back-to-school season and is positioned as a nostalgic take on the classic peanut butter and jelly combination.

The launch follows the debut of Reese’s Puffs Dark Chocolate in 2025, which offered a richer variation on the brand’s original peanut butter and chocolate cereal.