top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Kellogg's unveils hot cross bun flavoured cereal
Lauren Ford

Lauren Ford

11 March 2022

Kellogg's unveils hot cross bun flavoured cereal

Kellogg's has launched a limited-edition hot cross bun flavoured wheat cereal, released in time for the Easter season. The cereal consists of crunchy wheat shells, a combination of dried fruit, a hint of cinnamon, ginger and spices, and complete with candied lemon peel. The new release is high in fibre and low in salt and saturated fats. Kirsty Smith, food designer at Kellogg’s, commented: "In order to get the perfect flavour, we sampled a number of hot cross buns to help us understand what made certain ones so good. We then took our hot cross bun expertise and applied it to our cereal. The filling in the crunchy casing all comes together to deliver that famous Easter taste." Hot Cross Bun Flavour Wheats will be available in Sainsbury’s and Asda from next week for an RRP of £1.80 per pack.

bottom of page