UK baby milk brand Kendamil has created “the world’s first” ice cream made with formula milk.
Kendamil says the limited-edition product is designed for adults and aims to challenge the perception that baby milks taste “fishy,” “bitter” and “medicinal,” restoring parents’ faith in the taste of baby milk.
“We are proud to launch the first-ever ice cream made with formula milk,” said CEO and founder of Kendamil, Ross McMahon. We regularly receive verbatim feedback from customers – which our recent research reinforces – about the delicious creamy taste (and smell) of our baby milks and how their little ones happily drink the full bottle.
“Given the surprising statistic that a third of parents have never tried their baby’s milk, we thought we’d bring it to them and let grown-ups in on the goodness with a world-first product made especially for them this summer.
“We have worked passionately with the finest local farms and suppliers to develop the only British-made infant formula that’s kinder to babies and the environment. Kendamil Ice Cream embodies this spirit of innovation and we hope will encourage parents to enjoy the unique benefits of a full-cream, palm oil and fish oil-free recipe.”
© FoodBev Media Ltd 2021
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