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Kensing acquires ingredient producer Vitae Naturals
Rafaela Sousa

Rafaela Sousa

4 July 2022

Kensing acquires ingredient producer Vitae Naturals

Kensing, a manufacturer of natural vitamin E and plant sterols, has announced its acquisition of Vitae Naturals. Founded in 2000, Vitae Naturals is a Spanish producer of ingredients for sectors including food and nutrition. The company offers plant sterol esters and natural vitamin E derivatives under the Vitasterol and Vitapherole brands. According to Kensing, plant sterol esters have been proven to naturally lower cholesterol and help fight heart disease when added to margarine spreads, yogurts and supplements. “We are pleased to bring Vitae Naturals into the Kensing family,” said Serge Rogasik, CEO of Kensing. “This acquisition is highly complementary, strengthens our footprint in Europe and enables further expansion in food ingredients. This is an exciting time for both companies and we look forward to partnering with the Vitae team to accelerate our growth objectives.” Vitae Naturals general manager, Rafael Cano Mariblanca, added: “Our businesses share similar values and we are delighted to become a part of the Kensing team. Kensing provides a strong platform to build upon our position in our existing markets and expand further into the personal care market.” Vitae Naturals' products are available in over 40 countries across five continents. Terms of the deal were not disclosed.

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