Keurig Dr Pepper has expanded its iced coffee portfolio with the introduction of the Keurig K-Iced family of brewers, featuring three new coffee makers and five new Iced K-Cup pod varieties.
The brewers feature a ‘Brew Over Ice’ option that automatically adjusts the brew temperature, starting hotter to extract the full flavour of the ground coffee. It then cools down to minimise the ice melt. The functionality features on the front of the coffee maker console via a newly designed blue button.
The Keurig K-Iced family features three new brewers, including K-Iced Single Serve Coffee Maker, which is available on Keurig.com, Amazon and other major US retailers for a MAP of $99 and features 6, 8 and 10 hot and iced brew sizes, a 42 oz removable reservoir and two fresh colourways.
The K-Iced Essentials Single Serve Coffee Maker is available exclusively at Walmart at an MSRP of $79 and features 6, 8, or 10 oz hot and iced brew sizes, a 36 oz removable reservoir and an iced tumbler package.
Finally, the K-Iced Plus Single Serve Coffee Maker is available exclusively at Target for an MSRP of $129 and features 8, 10 or 12 oz hot and iced brew sizes, a 46oz removable reservoir, three unique colourways and a drip tray to accommodate tumblers and travel mugs up to 7″ tall.
Becky Opdyke, senior vice president, coffee marketing at Keurig Dr Pepper, said: “Understanding that Gen-Z is leading the way in iced coffee consumption, with an astounding 73% of consumers between 18-24 drinking iced coffee weekly, we’re excited to further expand our brewer and coffee portfolio to meet the needs of our consumers,”
She added: “With the new K-Iced line, consumers not only get that full-flavoured hot coffee they expect from Keurig but also a refreshing iced coffee at the touch of a button – all in one coffee maker”.
Additionally, Keurig has expanded its Iced K-Cup pod offerings within the new system, with new K-Cup pods, including The Original Donut Shop Iced Duos Cookies + Caramel, McCafé At Home Iced One Step Mocha Frappe, McCafé At Home Iced One Step Hazelnut Latte, Green Mountain Coffee Roasters Iced Vanilla Caramel and Green Mountain Coffee Roasters Iced Hazelnut Cream.
The new Iced K-Cup pod SKUs can be purchased on Keurig.com and in select US retailers.
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