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Khloud, the protein snack brand co-founded by Khloé Kardashian, has launched Khloud Plus Collagen Protein Chips, a new line designed to combine increased protein with collagen in a familiar tortilla chip format.
The new product builds on Khloud's existing Protein Chips range, adding 2g of hydrolysed collagen per serving alongside a higher total protein content. Each 1.6oz bag contains 17g of protein, including the 2g collagen contribution.
Khloud Plus is available exclusively at Walmart from 10 August, priced at $3.48 per bag. The launch includes three existing Khloud flavours, Sweet Heat, Nacho and Buffalo, alongside a new Walmart-exclusive Jalapeño flavour. A variety pack containing Nacho, Buffalo and Sweet Heat is also available for $9.99.
Khloé Kardashian, co-founder of Khloud, said: “I built Khloud on the belief that your favourite snacks should do a little more. Khloud Plus takes everything people already love about our Protein Chips – clean ingredients, great flavour, now with collagen and an added protein boost.”
The launch targets growing consumer interest in convenient functional foods by incorporating protein and collagen into an everyday snack rather than a supplement format.
According to Khloud, the product uses hydrolysed collagen, which senior director of R&D Olivia Weihe described as a highly digestible form of collagen. The formulation is intended to add functionality while retaining the taste, texture and crunch of the brand's existing chips.
Weihe said: “With Khloud Plus, our goal was to deliver added functionality to our Protein Chips without compromising the taste, texture, or crunch consumers already love."
The chips are gluten-free and non-GMO, and are made without seed oils, according to the company.
Khloud currently offers Protein Chips and Protein Popcorn, with the brand focused on snacks positioned around taste, transparency and convenience for consumers with busy lifestyles.
