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Snack brand Kind has added a milk and white chocolate variant to its UK core bar range, marking the brand’s first inclusion of dual chocolate in its portfolio.

The launch reflects growing demand for indulgent yet nutrient-dense snacks, combining creamy chocolate with 60% whole nuts – including almonds, peanuts and cashews – to deliver fibre, protein and the brand’s characteristic crunch.

The bar joins Kind’s existing offerings, which include Dark Chocolate Nuts & Sea Salt and Caramel Almond & Sea Salt.

“Kind is committed to creating innovation that balances taste with nutrition,” said Giovanna Sinisgalli, Marketing Lead at Kind Snacks EMEA. “With the Milk & White Chocolate Nut bar, we are addressing consumer demand for snacks that are indulgent and full of flavour, while retaining the wholesome goodness of nuts.”

The bar targets shoppers who often face a trade-off between milk and white chocolate, offering a single, versatile product positioned as the brand’s most indulgent to date.

It is gluten-free and high in fibre, catering to functional snacking trends within the wider chocolate and nut bar category.

The new SKU is rolling out across major UK supermarkets and convenience retailers, representing Kind’s continued push to expand its core portfolio and defend shelf space in the highly competitive snacking segment, which is increasingly driven by hybrid products that combine indulgence with perceived health benefits.