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The Kraft Heinz Company has officially appointed Marta Pilczuk as the managing director for its UK and Ireland operations, effective from January 1 2025.

Pilczuk, who has over 16 years of experience in the fast-moving consumer goods (FMCG) sector, steps into this role following a successful tenure as managing director of Kraft Heinz Poland.

During her nearly 12 years with Kraft Heinz, Pilczuk has demonstrated significant leadership capabilities, notably driving growth and profitability in the Polish market.

Her previous role involved overseeing the EMEA procurement organisation, where she implemented a sourcing strategy that supported sustainable growth across the region.

In her new position, Pilczuk will be responsible for steering Kraft Heinz’s operations in the UK and Ireland, a market that has been integral to the company’s heritage for over a century.

She expressed enthusiasm for the opportunity, stating: “Serving as the managing director for Kraft Heinz in Poland has been an extraordinary honour, but it’s time for a new challenge”.

Willem Brandt, zone president for Europe and Pacific developed markets at Kraft Heinz, highlighted Pilczuk's operational excellence and leadership skills, noting her success in growing the Pudliszki brand in Poland. He noted that her experience would be vital in advancing Kraft Heinz’s ambitious growth plans in the UK and Ireland.

This leadership transition comes as Kraft Heinz continues to undergo a comprehensive transformation aimed at better serving consumer needs. Pilczuk succeeds Jojo Lins De Noronha, who has left the company to explore new opportunities after nearly a decade at Kraft Heinz.

Additionally, Kraft Heinz is realigning its international structure, moving the Nordics division closer to the Germany, Austria, and Switzerland (GAS) business, now termed ‘Central Northern Europe,’ under the leadership of Matt Poulton.

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