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The Kraft Heinz Company is expanding its iconic Kraft Mac & Cheese portfolio with the debut of a new premium line designed to bring restaurant-style flavours into the home.

Announced this week, Kraft Mac & Cheese Restaurant Edition marks the brand’s first foray into elevated, foodservice-inspired offerings, responding to growing consumer demand for more sophisticated at-home meal solutions amid reduced dining-out frequency.

The new range features three varieties: Parmesan Pesto, Romano Cacio e Pepe and Monterey Jack Caramelized Onion.

Each product combines premium cheeses with distinct pasta shapes, such as gemelli, pipette and cavatappi, developed to enhance sauce adhesion and deliver a more restaurant-like eating experience.

According to the company, the launch follows extensive product development, with more than 40 flavour concepts tested before narrowing the range to three core SKUs. Each serving contains 10g of protein and is made using a durum wheat semolina pasta blend to achieve an al dente texture.

The move reflects broader industry trends toward “premiumisation at home,” as consumers seek elevated meal experiences without the higher cost of dining out.

Kraft Heinz positions the range as delivering both quality and value, with each 9.5oz box retailing from $3.49 and offering approximately 30% more product than the brand’s traditional blue box format.

Sara Roashan, associate director of mac & cheese innovation at Kraft Heinz, said: "Consumers are increasingly looking for restaurant-inspired flavours that are accessible and easy to prepare. This range brings together convenience, affordability and a more elevated taste profile.”

Kraft Mac & Cheese Restaurant Edition is rolling out nationwide in the US this month.