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In a bold new twist on holiday comfort food, Kraft Mac & Cheese has unveiled a limited-time apple pie flavour, merging two beloved American classics just in time for Thanksgiving.

The new mashup combines the creamy, savoury taste of Kraft Mac & Cheese with cinnamon and green apple notes inspired by traditional apple pie.

“This holiday season, we wanted to create a memorable experience for mac and cheese fans that felt as unexpected as this flavour pairing,” said Cheryl Barbee, communications director at Kraft Mac & Cheese, part of the Kraft Heinz Company. “The new Apple Pie flavour rounds out our 2025 flavour innovations with a nostalgic blend of classic Thanksgiving dishes and bold flavour.”

The launch taps into an ongoing sweet and savoury flavour trend that continues to resonate with consumers. Apple and cheese have long been paired on tables across the US. Kraft’s new offering reimagines that tradition in a ready-to-prepare, affordable format.

Launching on 3 November and retailing at $1.48 while supplies last, Kraft Mac & Cheese Apple Pie flavour is available across the US in Walmart stores now.