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Krispy Kreme has unveiled a new doughnut collection in celebration of the 65th anniversary of the Barbie brand, featuring four uniquely designed treats inspired by the iconic fashion doll.

This limited-time offering aims to attract both Krispy Kreme enthusiasts and Barbie fans alike.

The Barbie x Krispy Kreme Collection includes:

Barbie Pink Doughnut (£2.65): An Original Glazed doughnut adorned with pink frosting and sparkly pink sugar, topped with Barbie sunglasses.

Barbie Berries ’n Kreme Doughnut (£3.25): A shell doughnut filled with Strawberry Kreme, dipped in white icing and decorated with purple and pink frosting, featuring a Barbie heart.

Barbie Sweet 65th Doughnut (£2.65): An Original Glazed doughnut coated in chocolatey icing and sprinkled with Barbie Sweet 65th decorations.

Malibu Dream Party Doughnut: Available online, this unglazed shell doughnut is filled with Biscoff Kreme, dipped in blue icing, topped with cookie crumbs, gold nibs and a Barbie DreamHouse piece.

“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavour," said Dave Skena, global chief brand officer for Krispy Kreme. "We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike.”

Meredith Norrie, vice president of global licensing and consumer products at Mattel, added: “Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories".

A year on from the 'Barbie-mania' that characterised the summer of 2023, F&B companies are still celebrating the iconic doll, with Krispy Kreme's latest NPD as a prime example. Back in April 2024, Heinz also launched a limited-edition product – Barbiecue sauce – capitalising on the buzz generated by the Barbie brand. What can the F&B industry learn from this deal? Read more here.

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