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Lala has launched Lala Plus, a new high-protein drinkable yogurt smoothie aimed at families seeking convenient nutrition and functional dairy products.

The new range combines 11g of protein with fibre, calcium and probiotics in a lactose-free format, as the company looks to strengthen its position in the growing functional dairy and drinkable yogurt categories.

Available in Strawberry, Strawberry Banana, Mango and Piña Colada flavours, each 7oz bottle contains 150 calories, 4g of fibre, 0.5g of fat and real fruit ingredients. The product is designed for both children and adults and targets consumers seeking balanced nutrition without compromising on flavour.

Flavia Panza, chief marketing officer at Lala US, said: "Today’s parents want more than just taste – they are looking for everyday foods that offer more nutrition, like protein and fibre, without sacrificing the flavour their family loves. With Lala Plus, we created a drinkable yogurt smoothie that fits seamlessly into daily routines, making wellness easy, delicious and attainable for today’s families.”

Lala said the new product sits within a broader segmented yogurt smoothie strategy, complementing its traditional Lala Yogurt Smoothies line for everyday consumption and its LALA Gold range targeted at performance-focused consumers.

The company also highlighted the inclusion of active probiotics and calcium as part of growing consumer interest in digestive wellness and functional dairy nutrition.

Lala Plus is now available in single 7oz bottles at Hispanic and major retailers nationwide for a suggested retail price of $1.79, while 12-pack formats are being sold at select Sam’s Club locations for $12.34.

Based in Dallas, Lala US, Inc. is a subsidiary of Grupo Lala and markets a range of dairy products across the United States, including yogurt smoothies, milk, crema Mexicana and cultured dairy beverages.