Müller brings Oreo, Jaffa Cakes and Flipz into new Corner collaboration range

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Müller is expanding its yogurt portfolio with a new range of branded collaborations designed to bring three established treat brands into its popular Corner format.

Launching in September, the new range has been developed with Mondelēz International’s Oreo brand and Pladis’ McVitie’s Jaffa Cakes and Flipz brands, reimagining the familiar products as Müller Corner yogurts.

The launch brings three new branded flavour concepts to the yogurt aisle, combining the established appeal of Müller Corner with well-known confectionery and snack brands.

Müller says the range responds to consumer interest in familiar brands being introduced in new formats, while creating additional purchase occasions within the yogurt category.

The new products will initially be available in single pots at an RRP of 90p, with four-pack formats, priced at an RRP of £3, set to follow later in September.

Richard Williams, CEO of Müller yogurt & desserts, said: “By partnering with Mondelēz and Pladis, we've combined the strength of Oreo, McVitie's Jaffa Cakes and Flipz with the appeal of Müller Corner to create something new for the yogurt aisle."

Müller says the launch is designed to create new reasons for consumers to purchase yogurt and help retailers generate incremental growth in the category.

The company cites Kantar data showing Müller Corner as the UK’s most-loved yogurt brand, while Circana data indicates that Corner yogurts delivered 3% RSV growth over the 12 weeks to 11 July 2026.

The collaboration forms part of Müller’s wider ambition to offer products across different consumption occasions, from treat-led products through to healthier options.