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Latin American beverage technology company, Beliv, has acquired a 78% stake in High Brew, a ready-to-drink cold brew coffee brand based in the US. With a portfolio boasting over 40 brands, and a presence in 30 countries, the latest acquisition builds on Beliv's global expansion strategy and its consumer-centric vision. It enables the company to strengthen its position in the US, where it is already present with its OCA, Güitig, Petit and Big Easy brands. Beliv operates in China, Europe and Latin America, offering a wide range of beverage options that include natural energy drinks, functional and carbonated waters, s well as juices and nectars. The company noted that citrus juices "holds a prominent position in Argentina, Uruguay, Chile and the Asian market". High Brew is well-positioned in the cold brew coffee ready-to-drink market. The cold extraction process ensures the product naturally contains more antioxidants, enhancing its original flavour and reducing the acidic characteristic – a common result of traditional heat-induced brewing methods. Avaialble in 8oz cans, High Brew is 100% natural, low in sugar and currently available in 11 flavours: Double Espresso, Mexican Vanilla, Dark Chocolate Mocha, Black Triple Shot, Black & Bold, Creamy Cappuccino + Protein, Nitro Caramel Cold Brew, Nitro Cold Brew, Nitro Sweet Cold Brew, Peppermint Mocha and Espresso Triple Shot. The remaining 22% share of High Brew will continue to be held by David Smith, who founded the comapny in 2013, as well as current investors in the brand. Smith joins Beliv as a consultant, bringing his knowledge and experience of the F&B industry to the portfolio as it expands in the coming years. Carlos Sluman, founder, CEO and partner of Beliv, said: “The entrepreneurial spirit is our point of connection, and we have a strong desire to build together our growth in the US, which is one of the strategic markets for the expansion of Beliv's business. This acquisition is essential to continue developing a well-positioned and solid portfolio, backed by a consumer-centric vision.” He continued: “With High Brew, we are adding a disruptive product in a booming category, through its distribution to 15,000 sale points in the US and the collaboration with 54 strategic partners”. High Brew founder Smith commented “Undoubtedly, we share the same identity, commitment and vocation,” adding that “sustainability will continue to be a differential value in the operation since High Brew needs the best beans to make the best coffee, and this means supporting all those who participate in the value chain”.