The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Lindt & Sprüngli, the Swiss premium chocolate maker, is rolling out a series of new Easter products across the UK and selected European markets, expanding its seasonal portfolio with indulgent twists on classic offerings.

The 2026 Easter collection introduces nine new lines, including the Lindt Gold Bunny Dark, Gold Bunny Glamour 200g, and Gold Bunny Crispy Biscuit Easter Egg.

Other launches include Lindt Nocciolatte and Popcorn Easter Eggs, Dubai-Style Filled Eggs, and a range of Lindor mini and multipack eggs in Pistachio, Assorted and Milk-filled formats. Lindt’s Easter Little Chicks Milk also joins the seasonal line-up.

These products combine Lindt’s signature Swiss chocolate with innovative flavour and texture profiles, such as caramelised popcorn, roasted hazelnuts, pistachio truffle centres and crispy biscuit inclusions, designed to elevate seasonal gifting and indulgence.

Retail-ready packaging emphasises gold foil wrapping, decorative ribbons, and premium Easter-themed designs, aiming to capture attention in both physical and online retail channels.

The launches target both mainstream and premium consumers, with RRP for individual items ranging from £3.25 for Lindor Mini Eggs to £85 for a 1kg Gold Bunny. All items will be available via Lindt stores, Lindt.co.uk, and selected retailers including Tesco, Sainsbury’s, Waitrose and Ocado.

For retailers and foodservice buyers, the collection reflects Lindt’s strategy of combining seasonal relevance with product innovation, leveraging its brand equity to drive incremental sales during the peak Easter period.

The Dubai-Style Filled Eggs, for instance, adapt a successful bar format into a chocolate egg, aligning with trends for exotic and premium textures in confectionery.

Lindt & Sprüngli, which operates 12 factories across Europe and the US, reported sales of CHF 5.92 billion (approx. $7.58 billion) in 2025. The company emphasises sustainable sourcing through its Lindt & Sprüngli Farming Program, supporting responsible cocoa supply for its premium products.