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Lindt & Sprüngli has launched a new line of decadent chocolate bars, aimed at enhancing the post-meal indulgence experience for UK consumers.

The latest offerings in the Les Grandes and Creation ranges feature luxurious, dessert-inspired fillings that cater to the evolving chocolate preferences of the nation, as revealed in recent consumer research.

The new Les Grandes Fruit & Nut bar boasts high-quality ingredients, including perfectly roasted hazelnuts and succulent raisins, all enveloped in smooth Swiss milk chocolate.

This product represents an elevated take on traditional nut bars, designed to appeal to consumers seeking a satisfying treat after their meals.

Additionally, the Creation range has expanded with new flavours such as Hazelnut Wafer and Caramel, alongside existing favourites like Crème Brûlée and Pistachio Delight.

Each square in these bars is crafted to deliver a unique taste experience, reminiscent of gourmet desserts, thus positioning Lindt as a leader in premium chocolate indulgence.

Research commissioned by Lindt indicates that over half of UK consumers (55%) consider chocolate their preferred choice for post-meal indulgence, with the evening hours of 5pm to 9pm being the peak time for consumption.

Notably, 42% of respondents reported a preference for chocolate over other dessert options, underscoring the brand's strategic focus on this segment of the market.

Stefan Bruderer, master chocolatier at Lindt, commented on the findings: “Our research revealed that 40% of the UK prefers unique tastes and textures in their chocolate. We pride ourselves on delivering the best quality and taste with our iconic Swiss chocolate, and we’re excited to expand our Les Grandes and Creation lines to elevate that experience.”

The chocolate bars are now available in supermarkets nationwide in the UK, including Tesco, Sainsbury’s, Morrisons, Asda and Ocado, with a recommended retail price of £4.75.

This pricing strategy positions Lindt as an accessible luxury, appealing to a broad consumer base while maintaining its premium brand identity.

Lindt’s commitment to quality is further reflected in its sourcing practices, as the company continues to emphasise sustainable cocoa sourcing through its Lindt & Sprüngli Farming Program, which has been in place since 2008.