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Linear Bar, a 100% organic protein bar made with real chocolate, caramel and nougat, has launched across the US, offering a functional snack that tastes like a candy bar with the nutritional profile of a super food.

Each bar packs 20g of protein from a blend of organic whey, pea and chickpea proteins, alongside 12g of fibre, meeting nearly half the recommended daily intake for adults. The bars are free from seed oils, sucralose and artificial ingredients, offering a clean label alternative for consumers seeking both performance and pleasure in their snacking.

A company spokesperson said: “Linear Bar was created to prove that flavour and function don’t have to be at odds. We wanted to craft something that feels indulgent but fuels performance, a bar that busy, health-conscious people actually look forward to eating.”

Offering a chewy texture, real chocolate coating and promising the absence of the chalky aftertaste often associated with protein snacks, Linear Bar aims to appeal to consumers who are tired of the traditional functional bars.

Linear Bar is available now online and in stores across the US.