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Lipton is set to enhance its market presence with the introduction of two innovative product lines aimed at meeting the changing tastes and lifestyles of tea consumers.

The new offerings, which include Tea Concentrates and a Fruit & Herbal Tea line, will be available at major retailers in the US, beginning with Walmart this summer.

The introduction of Lipton Tea Concentrates marks a significant shift in how consumers can enjoy iced tea. These concentrates, available in three varieties – Black Tea with Lemon, Green Tea with Lemonade, and Southern Sweet Black Tea – are designed for convenience and customisation.

Packaged in 32oz containers, the concentrates allow consumers to mix their favourite flavours with water, seltzer or juice, catering to on-the-go lifestyles.

“Lipton Tea Concentrates offer a new take on the fresh brewed iced tea experience – without the need to prep and with the freedom to customise every sip,” said Alisa Geller, Lipton brand director, stating that it offers a fresh take on iced tea without the need for extensive preparation. This aligns with the current consumer trend towards quick and easy beverage solutions that do not compromise on quality.

In addition, Lipton will launch its Fruit & Herbal Teas nationally in August. This new line features four flavours – Golden Chamomile, Peach Paradise, Smooth Mint and Lemon Ginger Refresh – crafted to provide comforting and flavourful experiences.

These offerings aim to appeal to consumers seeking both caffeinated and naturally caffeine-free options, reinforcing Lipton's positioning as a versatile tea brand suitable for any time of day.

Research and innovation director Alex White added: “Many consumers are open to herbal teas but turned off by overly earthy or medicinal notes. That’s why Lipton’s Fruit & Herbal innovation puts flavour first – with bright, balanced blends that are refreshing hot or iced, crafted for repeat enjoyment without the intensity of traditional herbals.”