UK-based mochi ice cream maker Little Moons has expanded its portfolio with new Cookie Dough Ice Cream Bites.
The brand aims to reimagine cookie dough ice cream by turning things inside out and enveloping creamy vanilla ice cream and chocolate chunks in chocolate chip cookie dough.
Free from artificial flavourings, colours and preservatives, the product is available in Tesco stores in boxes of six for £4.50.
“Little Moons has reinvented how consumers can enjoy ice cream and with our new Cookie Dough line we want to take on the competition by turning conventional thinking inside out,” said co-founder Howard Wong. “Why bury the star of the show inside ice cream when you can guarantee it with every bite?”
“Tesco really backed us on the idea and we are excited to be launching both our bite-sized adventures, cookie dough and mochi bites nationwide with them this month.”
Little Moons was set up in 2010 by siblings Vivien and Howard Wong, whose family has been making traditional mochi for the past 30 years for the Asian grocery market in the UK. The brand launched its grocery range in August 2015.
Mochi is made from a naturally gluten-free rice flour dough, which is pounded and beaten until it attains its distinctive soft and chewy texture.
Earlier this year, Little Moons launched a vegan Belgian chocolate mochi, following more than a year of development. The product consists of bite-sized balls of vegan Belgian chocolate ice cream wrapped in a layer of soft mochi and dusted in rich cocoa powder.
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