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London Essence has announced the launch of a Crisp Apple-flavoured crafted soda into retail and hospitality venues.

The expansion to London Essence’s portfolio follows the news that one in two UK consumers are moderating their alcohol intake and 43% of consumers are moving to premium soft drinks over low- and no-alcohol alternatives. The new launch allows the brand to continue to embrace modern drinking trends and changing attitudes to socialising across a variety of venues.

The new Crisp Apple flavour features notes of ‘freshly picked apples’ and ‘fragrant’ elderflower distillate. This soda provides a crisp taste with a ‘juicy, yet light and aromatic experience’.

Melanie Ginsberg, UK head of marketing at London Essence, said: “We are thrilled to introduce Crisp Apple to complement our existing line-up of Crafted Sodas with a different flavour profile, offering a refreshing and juicy adult soft drink. Embracing modern drinking and the evolution of changing consumer behaviours is a real focus for us.”

Ginsberg continued: “We developed Crisp Apple to provide consumers with a more premium adult soft drink which appeals to those moderating their alcohol consumption without compromising on taste and the desire for an elevated drinking experience.”

Initially launching across the UK in Waitrose, Morrisons and Amazon, with Sainsbury’s to follow, the Apple Crisp soda will be available as a four can multipack, retailing at £3.50 and in hospitality venues as a single serve 250ml can.