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Lost Sheep Coffee launches fully traceable RTD iced coffee range
FoodBev Media

FoodBev Media

20 May 2024

Lost Sheep Coffee launches fully traceable RTD iced coffee range

UK-based coffee roaster Lost Sheep Coffee has introduced a new range of barista quality, speciality grade RTD canned iced coffees. The milk-based iced coffees come in two varieties, mocha and latte, and are made using the brand’s Get To The Hopper coffee, a blend of beans from Paranaiba, Brazil and Huila, Colombia, which are hand-roasted at the brand’s roastery in Whitstable, UK, to create a smooth, chocolatey caramel blend. Both drinks are made with skimmed milk and are under 85 calories a can, appealing to consumer demand for lighter options. They are also traceable from ‘farm to can’. Stuart Wilson, founder of Lost Sheep Coffee, said: “With Gen Z consumers more likely to drink ready to drink coffee than hot coffee, the category is buzzing, yet right now in the UK there isn’t another brand using ‘farm to can’ traceable, speciality grade beans in a ready to drink milk-based coffee format.” He continued: “Many other ready to drink coffee products on the market use instant coffee as an ingredient, but ours uses speciality grade coffee beans, which are the highest grade you can get in the world. Our beans from Paranaiba in Brazil are grown at an altitude of 1100 meters above sea level with carefully sourced beans from Huila in Colombia, grown at altitudes of 1500 to 2000 metres.” “This level of traceability is unique in the ready to drink market, meaning we are perfectly positioned to turn the category on its head with a speciality grade product that is completely new, as well as being cost-competitive.” Wilson explained that, with 35% of consumers interested in RTD coffee with functional benefits, the brand expects to the range with products with added protein and vitamins in the next few months. The RTD iced coffees are available at various UK retailers for an RRP of £2.20 per can.

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