top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Loyd Grossman expands premium pasta sauce range
FoodBev Media

FoodBev Media

29 June 2023

Loyd Grossman expands premium pasta sauce range

Premier Foods has expanded its range of Loyd Grossman pasta sauces with the addition of two ‘Stir-In Sauces’ designed to create a restaurant pasta experience at home. The new sauces, tomato and mascarpone and sundried tomato and basil are non-HFSS and contain no added sugar. They were created to offer a “lighter pasta coating that is more aligned to restaurant dishes” as they use a “different cooking method and are designed to be stirred through hot pasta to preserve the al dente texture”. The new range is said to provide consumers with a deep and intense flavour competing with restaurant-quality pasta. They were created in response to feedback that nearly two-thirds of consumers chose to reduce the amount spent on eating out, with high-quality meals still remaining a priority. Andrey Sokirkin, global marketing director, cooking sauces at Premier Foods, said: “The new Loyd Grossman range will answer the growing consumer demand for premiumisation in cooking sauces, with Stir-In Sauces that offer authentic and distinct flavour options for a restaurant-worthy meal at home”. He continued: “The Stir-In Sauces are also HFSS-compliant to appeal to more health-conscious consumers – and ensure retailers can display them anywhere in-store for maximum visibility. By bringing both a high-quality and better-for-you experience, the sauces will attract new and loyal customers looking to try something new from a trusted brand that is known for its quality cooking sauces.” The sauces are available in 185g jar format for an RRP of £3.50. The range is initially available in Morrisons supermarkets with further retail rollout in July.

Related posts
bottom of page