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FoodBev Media
29 June 2023
Loyd Grossman expands premium pasta sauce range
Premier Foods has expanded its range of Loyd Grossman pasta sauces with the addition of two ‘Stir-In Sauces’ designed to create a restaurant pasta experience at home. The new sauces, tomato and mascarpone and sundried tomato and basil are non-HFSS and contain no added sugar. They were created to offer a “lighter pasta coating that is more aligned to restaurant dishes” as they use a “different cooking method and are designed to be stirred through hot pasta to preserve the al dente texture”. The new range is said to provide consumers with a deep and intense flavour competing with restaurant-quality pasta. They were created in response to feedback that nearly two-thirds of consumers chose to reduce the amount spent on eating out, with high-quality meals still remaining a priority. Andrey Sokirkin, global marketing director, cooking sauces at Premier Foods, said: “The new Loyd Grossman range will answer the growing consumer demand for premiumisation in cooking sauces, with Stir-In Sauces that offer authentic and distinct flavour options for a restaurant-worthy meal at home”. He continued: “The Stir-In Sauces are also HFSS-compliant to appeal to more health-conscious consumers – and ensure retailers can display them anywhere in-store for maximum visibility. By bringing both a high-quality and better-for-you experience, the sauces will attract new and loyal customers looking to try something new from a trusted brand that is known for its quality cooking sauces.” The sauces are available in 185g jar format for an RRP of £3.50. The range is initially available in Morrisons supermarkets with further retail rollout in July.