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Lucky Energy, a US-based clean-energy drink brand, has closed an oversubscribed $25 million Series B funding round led by Paine Schwartz Partners, with participation from North Fifth Services, LLC, Sequel and Joyance Partners, alongside existing investors.

The funding underscores a growing change in the energy drink market, with consumers demanding more clean options.

The capital will support Lucky Energy’s retail growth, expand marketing initiatives and strengthen team development as the company scales.

As part of the round, Lucky Energy added two new members to its board of directors: James Brennan, founder and CEO of Enlightened Brand Ventures, and Bob DeBorde, chairman of Suja Life and Promix Nutrition. They join Dan Ginsberg, former Red Bull North America CEO.

“Lucky Energy is redefining what consumers expect from energy drinks,” said DeBorde. “By combining great taste with clean, functional ingredients, the brand is positioned to lead the next wave of growth in the category.”

Founded by Richard Laver, Lucky Energy has built its brand around simplicity and functionality. Each can contains just five ingredients – including maca and beta-alanine – with zero sugar, zero calories and no artificial additives. The brand’s focus on clean formulation and transparency has resonated strongly with consumers seeking sustained, feel-good energy without the crash of traditional energy drinks.

Laver said: “Lucky Energy was born from two core beliefs: that people deserve a cleaner, simpler energy drink they can feel genuinely good about. With partners like James and Bob, both proven leaders who have built iconic beverage brands, we’re building a modern energy powerhouse.”

The new funding follows the sell-out launch of Lucky Energy’s Black Label line, which was available exclusively online.