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Lucozade Sport to launch zero sugar version of drink
FoodBev Media

FoodBev Media

14 March 2023

Lucozade Sport to launch zero sugar version of drink

Lucozade Sport is expanding its range with the launch of Lucozade Sport Zero Sugar, containing 4 calories per ser serving. Available in Orange & Peach and Raspberry & Passion Fruit flavours, Lucozade Sport Zero Sugar contains sodium and Vitamin B3 to help reduce tiredness and is available in 500ml bottles and 4x500ml multipack formats. Both flavours include Acesulfame K and Sucralose sweeteners. Tom Bell, head of marketing for Lucozade Sport at Suntory Beverage & Food GB&I said: “As the nation’s favourite sports drink, we are excited to bring a new offering from Lucozade Sport. We know that more and more people are living an active lifestyle and hydration is a key need at this moment. He added: “This spring we are launching a thirst-quenching zero-sugar fitness drink containing sodium and Vitamin B3 that tastes great. We can’t wait for people to try it.”

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