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Lyle’s Golden Syrup is expanding into frozen desserts with the launch of a new ice cream range, as it looks to tap into strong category growth and rising demand for nostalgic flavours.
The initial product, Lyle’s Golden Syrup Ice Cream with Gooey Syrup Swirls, will launch exclusively in Iceland stores from 24 March. The 500g tub carries an RRP of £4.75 and is positioned as a premium offering within the take-home ice cream segment.
A second SKU, Lyle’s Golden Syrup Ice Cream with Honeycomb Pieces, is scheduled to follow later in 2026, extending the range with added texture and indulgence cues.
The range is made using fresh British milk and double cream, combined with ripples of Lyle’s signature syrup. The company is emphasising clean label credentials, with no artificial colours, flavours or preservatives.
The launch leverages the brand’s long-standing heritage, dating back to 1881, while aligning with key category drivers, including:
Nostalgia-led flavour profiles
Premium dairy ingredients
Texture-led innovation (swirls and inclusions)
Olivia Haley, brand manager at Lyle’s, said: "This launch taps into two big ice cream trends for 2026: British dessert flavours and comforting nostalgia. We know classic flavours dominate consumer preferences in ice cream, especially among our modern family audience. Our Golden Syrup is reminiscent of childhood treats, yet it’s a unique flavour in ice cream today."
Lyle’s move into ice cream marks a strategic extension beyond its traditional baking and table syrup formats. The UK ice cream category reached £1.6bn in retail sales in the 12 months to May 2025, offering a sizeable growth opportunity for established brands entering the space.
