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Müller Yogurt & Desserts and Myprotein have expanded their collaboration with the launch of a ready-to-drink (RTD) protein shake and a duo of high-protein yogurts.
The products target the fast-growing chilled yogurt and potted dessert segment.
Available in 385ml, the RTD protein shakes come in chocolate and strawberry flavours, each providing 25g of protein and a low-fat, no-added-sugar formulation.
The Crunch yogurts are designed for on-the-go consumption and provide 20g of protein per 180g pot. Flavours include strawberry yogurt with chocolate granola and vanilla yogurt with chocolate crunch balls.
Richard Williams, CEO of Müller Yogurt & Desserts, said: “Over the last year we’ve been laser focused on continuing to optimise our health and nutrition range, and the unique partnership we launched with Myprotein last year has been key in this ambition".
He continued: “Together, we’ve driven further growth within the dairy protein category by appealing to health-conscious consumers looking to support healthy lifestyles with products which are tasty and credible."
“These new yogurt and protein shake products continue the perfect pairing of Müller’s reputation for delicious tasting products and Myprotein’s sports nutrition expertise, allowing us to bring more consumers into the category and drive growth for the entire value chain.”
Neil Mistry, CEO of THG Nutrition, the parent company of MyProtein, added: "Our partnership with Müller has clearly struck a chord with everyday consumers, and we’re just getting started".
"This latest launch gives shoppers even more high-protein choices – proving that active nutrition can be accessible, convenient, and genuinely enjoyable."
The new products is available across various UK retailers.