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Nestlé-owned seasonings, instant soups and noodles brand, Maggi, is set to enhance its presence in the US market with the introduction of Maggi Noodles. This launch responds to a growing consumer appetite for bold flavours and fusion cuisine, particularly among younger demographics.

The instant noodle segment has seen a surge in popularity, especially among Gen Z consumers, with 79% indicating they have tried new foods or flavours due to social media influence, according to recent data from Nosh. This trend presents a significant opportunity for brands like Maggi to innovate and capture market share.

Maggi's new noodle line, developed with insights from its global network of culinary experts, features three distinct flavours aimed at resonating with diverse consumer tastes:

• Indian Classic Masala

• Chinese Spicy Garlic

• Korean Spicy BBQ

These flavours are designed not only to stand alone but also to be customisable, allowing consumers to enhance their meals with proteins, sauces and vegetables. This flexibility aligns with current consumer trends favouring meal customisation and convenience.

The Maggi Noodles will be available in various formats, including:

• Four-pack bags priced at approximately $4.20

• Single cups available for $1.99

The products are set to roll out nationally on Amazon in May, with additional availability at select major retailers across the country.

As consumer preferences shift towards more adventurous eating experiences, established brands are leveraging their global expertise to create products that resonate with local tastes.