The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Ahead of its demerger from Unilever, the Magnum Ice Cream Company has launched Hydro:ICE – a glow-in-the-dark kiwi and lemon ice pop – exclusively in Ibiza for summer partygoers.

Debuting at Ibiza’s Blue Marlin, Hydro:ICE is a 77-calorie, dairy-free kiwi and lemon ice pop enriched with vitamins C, B2 and magnesium. Targeting health-conscious partygoers, it offers a refreshing, low-calorie option for the sober-curious, with a glow-in-the-dark gel core for added novelty.

The launch comes ahead of the demerger of the Magnum Ice Cream Company from Unilever, which is expected to be completed in November of this year. The Magnum Ice Cream Company will continue to sell Unilever’s ice cream brands, including Ben & Jerry’s and Walls.

Hydro:ICE will be available at select clubs in Ibiza via its unique direct-to-consumer distribution model and mobile delivery service.

Top image: © Hydro:ICE on Instagram