Bol expands Power Soup range with new fibre-forward offerings

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UK plant-based food brand Bol has expanded its Power Soup range with the launch of two new fibre-forward SKUs, aiming to bring a ‘new benefit-led proposition’ to the chilled soup category.

Rolling out from 16 September 2026, the new soups – Sweet Potato, Coconut & Chilli Fibre Power Soup and Three Bean Chilli Fibre Power Soup – combine ‘bold,’ trending flavours with 21g of fibre per pot. According to Bol’s research, the fibre content puts it at over 13g higher than the average for other branded fresh soup products in the category.

The innovation comes as Mintel data shows up to 96% of people in the UK are not eating enough fibre, while 60% of consumers surveyed said they have become aware of the health benefits of fibre over the past year.

Bol’s new line aligns this growing interest with everyday eating routines, designed to provide nutritional benefits in a familiar and accessible format.

Sweet Potato, Coconut & Chilli combines sweet potato, coconut, ginger, chilli, cumin, coriander and lime, for a ‘smooth and velvety’ soup with a warming kick. In addition to the fibre content, it contains 18g of protein and 15 plant-based ingredients. The flavour profile also taps into growing interest in spicy flavours, with 66% of Gen Z and Millennials likely to buy a product featuring ‘heat’ or spice, according to Quad’s Marketing to Gen Z 2025 report.

Three Bean Chilli puts the focus on beans, combining black, pinto and kidney beans with tomato, smoked paprika, cumin, coriander and lime. It delivers 24g of protein and 14 plant ingredients per pot. According to Google Trends, searches for bean recipes were up 42% year-on-year in 2024, while YouGov data indicated that Mexican cuisine was the UK’s most popular world cuisine among 18-44-year-olds in 2025.

The new SKUs join the existing Power Soup range from Bol, with other products in the health-led line-up built around immunity and protein.

Hollie Fox, head of brand at Bol, said: “Crafting high-fibre recipes has been our bread and butter from when we first launched in 2015. But now it’s part of the mainstream conversation and shoppers are looking for it. So with this latest innovation, we’re putting fibre firmly in the spotlight and making it easy for people to find it, enjoy it and maximise their nutrition.”

The new Fibre Power Soups will debut at Sainsbury’s, Ocado, Tesco and Co-op on 16 September, followed by Morrisons from 5 October and Asda from 26 October. They will be priced at an RRP of £3.45 per pot.