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UK-based ice cream brand Magnum is expanding its Signature range with two new flavours, pistachio and peach, as it looks to capitalise on rising consumer demand for indulgent, trend-led frozen desserts.

The launches, available from January across major grocers and wholesalers, feature a premium shell with pistachio or peach inclusions, a gelato core and Magnum’s signature cracking chocolate coating.

La Pistache combines caramelised, salted pistachio pieces with pistachio gelato and ice cream, while La Pêche pairs a peach-flavoured shell with peach gelato.

The pistachio variant responds to a surge in consumer interest, with UK ice cream sales of the flavour up 74% in 2025, driven by social media trends. Peach, by contrast, remains underrepresented in ice cream sticks, giving Magnum the chance to address a gap in the market.

The new Signature range builds on Magnum’s recent innovation success, including 2025 launches Double Cherry and Double Hazelnut, which were the category’s two best-selling new products.

The launches are part of the brand’s first NPD under the standalone Magnum Ice Cream Company, signalling a strategic focus on premiumisation and flavour-led growth.

The products are sold in 90ml single sticks and 3x90ml multipacks.

The launch reflects broader trends in the ice cream market, where premium, ingredient-driven formats are driving category growth and offering opportunities for retailers to capture higher-margin sales.