top of page
The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Mark Anthony Brewing has expanded its White Claw portfolio with the introduction of a new surf-inspired product line in the US.
White Claw Surf comprises four flavours, including Citrus Yuzu Smash, Tropical Pomelo Smash, Watermelon Lime Smash and Wildberry Acai Smash. The 5% abv seltzers, which are available in a 12-can variety pack, are gluten-free and contain 100 calories per can.
"White Claw Surf is the biggest news in seltzer since the original launch of White Claw," said John Shea, White Claw's chief marketing officer. "White Claw Surf is a breakthrough new idea that combines full flavours with sensational refreshment and the incredible sessionability expected from White Claw."
bottom of page