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Mars Food & Nutrition has appointed Tim Mooney to the role of general manager for UK and Ireland, effective 2 February 2026.

Mooney joined Mars Inc’s Global Customer Team in 2020, where he has led global customer and category partnership initiatives, driving growth and collaboration across the business.

In his new role as general manager for UK and Ireland, he will report directly to Hans Bakker, Mars Food & Nutrition’s regional general manager for Europe. Mooney succeeds Nick Reade, who is departing after a decade with the business.

He brings over 25 years of UK and global CPG and retail experience in customer, category and commercial strategy positions, having served in leadership roles at Sainsbury’s, Safeway, Danone and GSK prior to Mars.

Mooney joins the business as Mars continues to drive and support its leading UK brands, Ben’s Original and Dolmio, with an innovation agenda that includes the new and fast-expanding ambient ready meals range. The business also continues to invest in its purpose partnerships, with 2025 seeing its inaugural collaboration between Ben’s Original and Children in Need.

Commenting on his appointment, Mooney said: “I am delighted to take on this role and look forward to working with our partners across the UK and Ireland to co-create value for our customers, consumers and the category”.

He added: “Food & Nutrition is one of the most innovative parts of the Mars business with iconic household brands, and I’m incredibly excited to have the opportunity to build on the team’s success”.

Bakker commented: “It is with great excitement that we welcome Tim to lead the Mars Food & Nutrition team in UK and Ireland. His extensive industry experience and strategic vision will be instrumental in driving the performance of our iconic brands to deliver category value through mutual and sustainable growth.”