Mars launches high-protein Snickers bar

Mars has announced the launch of a new performance nutrition bar, Snickers Hi Protein.

The bars feature the same chocolate, caramel and peanut ingredients as classic Snickers bars, but contain 20 grams of protein.

Senior brand director at Mars Wrigley, Michelle Deignan, said: “Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient – delicious tasting products. With the demand for delicious-tasting protein bars increasing, Snickers Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein.”

Snickers Hi Protein bars will be available at select retailers from January 2023, with wider expansion later in the year.