top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Melissa Bradshaw

Melissa Bradshaw

7 July 2026

Perfect Bar introduces new oat-based protein bar range for families

Perfect Bar introduces new oat-based protein bar range for families

US-based snack company Perfect Snacks has expanded its Perfect Bar refrigerated protein bar line-up with the launch of Oaties, its first oat-based protein bar range.


The oat-based bars deliver 8g of protein and a source of fibre to support healthy digestion, containing no artificial ingredient including colours, flavours, preservatives, sweeteners or sugar alcohols.


They are made with organic whole-grain oats instead of nut butter, to a blend of 20 ‘superfood’ ingredients chosen for their nutritional benefits. The bars are available in two flavour varieties, Oatmeal Cookie Dough and Brownie Batter.


Oaties aim to cater to both children and parents, with a balanced nutritional profile and low glycaemic index designed to provide steady energy without sharp blood sugar spikes.


Cara Liebrock, CEO of Perfect Snacks, said: “As our first leap beyond the nut-butter base Perfect Bars are known and loved for, Oaties combine the benefits of whole-grain oats with the craveable taste and real ingredients our consumers expect from us”.


Oaties are now available at Target and Whole Foods Market locations across the US, as well as via Amazon and the company’s website.

bottom of page