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US-based snack company Perfect Snacks has expanded its Perfect Bar refrigerated protein bar line-up with the launch of Oaties, its first oat-based protein bar range.
The oat-based bars deliver 8g of protein and a source of fibre to support healthy digestion, containing no artificial ingredient including colours, flavours, preservatives, sweeteners or sugar alcohols.
They are made with organic whole-grain oats instead of nut butter, to a blend of 20 ‘superfood’ ingredients chosen for their nutritional benefits. The bars are available in two flavour varieties, Oatmeal Cookie Dough and Brownie Batter.
Oaties aim to cater to both children and parents, with a balanced nutritional profile and low glycaemic index designed to provide steady energy without sharp blood sugar spikes.
Cara Liebrock, CEO of Perfect Snacks, said: “As our first leap beyond the nut-butter base Perfect Bars are known and loved for, Oaties combine the benefits of whole-grain oats with the craveable taste and real ingredients our consumers expect from us”.
Oaties are now available at Target and Whole Foods Market locations across the US, as well as via Amazon and the company’s website.






