The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Global confectionery giant Mars Wrigley has expanded its Twix range with the launch of Twix Hazelnut.

The new product is rolling out across UK grocery, convenience and wholesale channels, building on the brand's established combination of chocolate, biscuit and caramel with the addition of a hazelnut-flavoured caramel layer.

Twix remains one of the UK's top performing chocolate bar brands, with the company highlighting continued growth momentum. According to the company, previous Twix flavour extensions have already delivered significant incremental shopper recruitment.

Hazelnut continues to perform strongly within confectionery innovation, with flavour-led new products increasingly playing a central role in driving trial, premiumisation and repeat purchases across the category.

Laura O’Neill, senior brand manager for Twix at Mars Wrigley, said: "Recruiting the next generation of shoppers while keeping our existing fans engaged is our number one priority, and our track record proves flavour innovation is one of the most powerful levers we have to unlock incremental growth."

Twix Hazelnut will be available in single, Xtra and multipack formats.