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Mars Wrigley introduces Snickers Butterscotch Scoop
FoodBev Media

FoodBev Media

7 July 2023

Mars Wrigley introduces Snickers Butterscotch Scoop

Mars Wrigley has introduced a new Butterscotch Scoop version of its Snickers chocolate bar, available exclusively at Walmart in the US. The new flavour combines the classic Snickers format – made with milk chocolate, peanuts and caramel – with a fusion of butterscotch flavoured nougat. It will be available at Walmart beginning this month in a single size (1.41oz) and stand-up pouch with ‘fun size’ bars (6.43oz). Martin Terwilliger, senior marketing director at Mars Wrigley commented: “At Mars, we are always looking for new ways to excite long-time Snickers fans, especially through innovative new flavours”. He added: “With Snickers Butterscotch Scoop, we're offering a new format to enjoy a classic flavour, ushering in the summer season to help fans create moments of everyday happiness”.

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