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Maryland has partnered with Warner Bros Discovery Global Consumer Products to launch limited-edition Butterbeer-flavoured cookies inspired by the wizarding drink from the Harry Potter franchise.

The collaboration sees the UK’s leading cookie brand combine its signature crunchy, crumbly texture with the sweet butterscotch flavour notes associated with Butterbeer.

The product launch coincides with the 25th anniversary of the first Harry Potter film and forms part of the global Butterbeer Season, which runs from 1 March to 31 May. Maryland Butterbeer Cookies will be available from 9 March.

With millions of fans worldwide, the Harry Potter franchise continues to drive strong consumer engagement, and the collaboration is expected to create a significant retail opportunity throughout 2026.

According to Maryland’s parent company, Fox's Burton’s Companies, the flavour launch taps into existing fan enthusiasm for Butterbeer, which already generates substantial social media engagement.

David Hebson, trade marketing director at Fox’s Burton’s Companies, said: “This launch brings together two iconic brands in a way that feels genuinely exciting for both shoppers and retailers. Butterbeer is a flavour that already has huge cultural relevance, and combining this popularity with the UK’s number one cookie brand gives fans a new way to engage with the wizarding world."

Maryland Butterbeer Cookies will be available in a 200g roll-wrap format (RRP £1.65) and a Minis format (RRP £1.50) during the limited Butterbeer Season window.