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US beverage company Matchi Global has launched Matchi, a range of shelf-stable canned protein matcha lattes combining ceremonial-grade matcha with 20g of complete milk protein.
The 248ml cans also contain 4g of prebiotic fibre and approximately 120mg of caffeine, positioning the drinks at the intersection of the growing matcha and high-protein beverage categories.
Matchi launches with three flavours: Vanilla, Lavender and Banana. The drinks are made without artificial flavours, colours, sweeteners or preservatives.
According to the company, the recipe combines traditionally shaded and milled matcha made from first spring leaves with filtered milk protein containing all nine essential amino acids.
The brand said its formulation is designed to deliver a latte-style drinking experience rather than the texture of a conventional protein shake, with oat notes followed by the individual flavour and a smooth matcha finish.
Jordan Martinez, founder of Matchi Global, said: “We're not a protein drink company with matcha. We're a matcha company with 20 grams of protein, including all nine essential amino acids from filtered milk protein, and prebiotic fibre built in."
Matchi enters the market as demand for both matcha and protein-enriched beverages continues to grow in the US.
The company cited figures showing the US high-protein shakes category reached $8.1bn in 2025, up from $4.7bn in 2021. Meanwhile, the US matcha market was valued at $478.8m in 2024 and is projected to reach $762.6m by 2030.
The company said it identified an opportunity between canned matcha beverages with limited protein content and protein drinks that do not place matcha at the centre of the product.
Matchi's formulation underwent 11 rounds of development before launch, with the company focusing on balancing the flavour of matcha with protein and other functional ingredients.
Products are available in 12- and 24-can packs, with a subscription option offering a price of less than $4 per can, according to the company.
