The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

McVitie’s has unveiled its first new flavour of Jamaica Ginger Cake in over 15 years, introducing a Pineapple & Coconut variant that is now available nationwide in the UK.

This launch not only revitalises a classic product line but also signals McVitie’s commitment to innovation in the competitive F&B sector.

The addition of this tropical flavour marks the first expansion of the Jamaica Ginger Cake range since 2009, making it a noteworthy event for both retailers and consumers alike.

The new flavour combines the traditional ginger cake recipe with vibrant pineapple and smooth coconut, creating what McVitie’s describes as a "refreshing take" on a beloved classic.

Retailers can now stock the Pineapple & Coconut Jamaica Ginger Cake, priced at £1.75, at major outlets including Morrisons, Spar and Nisa, as well as discount chains like B&M and Home Bargains.

This strategic pricing and widespread availability aim to attract a diverse customer base, enhancing retailer margins and driving foot traffic.

Catherine Morgenroth, marketing manager for McVitie’s, expressed enthusiasm about the launch: “We couldn’t be more excited to launch the first new flavour for this much-loved cake since 2009.”

Morgenroth also highlighted that the new variant represents a bold, tropical twist that aligns with current consumer trends favouring unique and adventurous flavours.

This introduction follows McVitie’s earlier innovation with the Hot Honey Jaffa Cakes, which debuted exclusively at Asda earlier this year. The Hot Honey variant tapped into the growing 'swicy' trend – combining sweet and spicy flavors.

Jessica Woolfrey, marketing manager for Jaffa Cakes, commented: “At Jaffa Cakes, we’re known for doing things a little differently. Our newest flavour brings an unexpected twist, which is essential in today’s market”.

The expansion of their product lines reflects McVitie’s dedication to refreshing its portfolio while maintaining the core attributes that consumers love.

With this latest launch, McVitie’s not only reinvigorates a classic but also reinforces its position as a leader in the baked goods segment.