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Meiji will launch the first winter-season product in its Meiji Dear Milk line up with the debut of Meiji Dear Milk Tokuno, rolling out nationwide on 1 December.

The new product builds on the brand’s positioning as Japan’s first ice cream made solely from dairy ingredients, while dialling up richness to colder weather consumption.

The limited-edition winter variant features an elevated milk fat content of 19.5% compared with 17% in the core product. The formula incorporates fresh cream sourced from Hokkaido’s Tokachi region, an area known for high-quality dairy production, resulting in a deeper, fuller milk flavour and a lingering, indulgent finish.

The Dear Milk series is designed to highlight the inherent sweetness, aroma and richness of milk. Using its proprietary Tokachi condensed milk, Meiji concentrates its ingredients through the freezing point concentration method – a technique that intensifies milk’s natural character without relying on non-dairy additives.

Positioned as a ‘winter ice cream’ that complements seasonal preferences for richer flavours, Meiji Dear Milk Tokuno aims to expand usage occasions during the colder months when ice cream consumption typically decreases.

Meiji Dear Milk Tokuno ice cream will be available across Japan from 1 December.