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Meiji is expanding its presence in the fast-growing functional confectionery space with the launch of a new product, Frubi by Fruit Juice Gummy Blueberry & Pomegranate, rolling out nationwide on 24 March 2026.
The new offering builds on the company’s established Fruit Juice Gummy brand by introducing a formulation that combines fruit flavours with beauty-focused ingredients.
The move reflects a broader shift in the gummy category, which continues to see strong growth driven by texture innovation, portability and increasing consumer demand for added functionality.
Frubi gummies are made with 100% fruit juice from blueberry and pomegranate, and are fortified with a blend of collagen, polyphenols and Meiji’s proprietary ceramide ingredient. These components are commonly associated with skin health and antioxidant benefits, aligning the product with the growing nutricosmetics segment.
The gummies are shaped as double hearts, reinforcing the product’s beauty positioning, while the packaging is designed to appeal to consumers already engaged with skincare and wellness products.
The name “Frubi” combines “fruit” and “beauty,” reflecting the brand’s focus on linking indulgence with functional benefits. With this launch, Meiji is aiming to broaden the appeal of its confectionery portfolio while tapping into cross-category demand that overlaps snacks, supplements and personal care.
The company said the new product is intended not only to deliver flavour and enjoyment but also to support consumers’ daily health and wellness routines.
