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Meiji is set to launch a new fruit chocolate product, 'Nomitsu Ka Tsubutsubu Ichigo,' across Japan for a limited time from 21 April 2026.

The new confectionery combines strawberry chocolate and milk chocolate in a two-layer format, made using 100% strawberry fruit (fresh equivalent). Each piece is packed with strawberry content, designed to deliver a balance of natural sweetness and tartness alongside a juicy texture.

According to Meiji, the product aims to replicate the experience of eating real strawberries, with visible fruit pieces and seeds contributing to a crunchy texture. The company positions the chocolate as a refreshing option for short breaks, offering what it describes as a more indulgent, fruit-forward snacking moment.

The packaging is designed to reflect a premium feel, featuring a large red strawberry image and gold foil detailing on the product name.

Meiji said the development responds to peak seasonal demand for fruit chocolate between April and July, as the company looks to expand consumption opportunities during the summer months. Through the launch, it aims to broaden its confectionery offering while contributing to consumers’ everyday enjoyment.

The 32g product, also referred to as 'Rich Strawberry Fruit Pieces,' is available at select retailers nationwide.