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Mentos enters the soft drinks category with new beverage line
FoodBev Media

FoodBev Media

3 July 2023

Mentos enters the soft drinks category with new beverage line

Perfetti Van Melle-owned Mentos is entering the soft drinks category for the first time with the launch of non-sparkling drinks that contain jelly bites. The new range consists of three flavour variants inspired by Mentos mints and gum flavours, including, lemon and mint, apple soda kick and fruity mix. The Mentos drink contains low sugar and is presented in a slim 240ml format. Marta Ballesteros, global licensing manager, said: "I'm thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences. I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation." The drink is manufactured by Namyang of South Korea under the license of Perfetti Van Melle and distributed in the European market by the Dutch company Engel Foreign Food B.V. Kihoon Kim, Namyang’s director of the overseas department, added: “We released Chupa Chups sparkling beverage in 2018 and we have been recognised for the quality and taste around the world since then. With the release of Mentos drink at this time, we will once again provide fantastic pleasure to people around the world”.

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