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Mingle Mocktails, a non-alcoholic cocktail brand based in the US, has launched its inaugural adaptogenic beverage, called Mingle Mood.
This new ready-to-drink sparkling drink aims to blend wellness with enjoyment, reflecting the increasing demand for functional beverages.
Mingle Mood is infused with a blend of adaptogens, including lion’s mane, ashwagandha and L-theanine, which are known for their calming and focus-enhancing properties.
The drink is designed to promote mental balance and wellbeing, aligning with the broader trend of health-conscious consumers seeking alternatives to traditional alcoholic beverages.
The initial launch will feature two flavours: Berry Lemon Bliss and Serene Citrus Spritz, each containing just 30 calories per can.
With the introduction of Mingle Mood, Mingle Mocktails expands its portfolio to include a complete range of mocktails, mixers and functional beverages, positioning itself as a unique player in the growing non-alcoholic beverage market.
The brand's commitment to innovation is underscored by its focus on wellness, catering to consumers who prioritize health and moderation in their beverage choices.
Laura Taylor, founder of Mingle Mocktails and recently named one of Forbes’ 50 Over 50 Entrepreneurs, said: “Mingle Mood reflects the evolving landscape of non-alcoholic drinks, where functionality and enjoyment go hand in hand”.
The launch comes at a time when the demand for functional beverages is surging, driven by consumers' desire for healthier options that do not compromise on taste or experience.
Mingle Mocktails is supported by notable backers, including entrepreneur Bethenny Frankel.
Mingle Mood is available for purchase on the brand's website, with wider distribution expected at Total Wine locations beginning October 1.
Priced at $14.99 for a four-pack, the product aims to attract both existing fans of the brand and new consumers exploring the functional beverage category.