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Minute Rice has expanded its microwaveable rice cups portfolio with the launch of two new varieties: garlic parmesan and veggie stir-fry.
The new products are designed to provide a quick meal or snack option, with both varieties ready to eat after one minute in the microwave.
According the company, the garlic parmesan rice cups are positioned as a versatile side or base for meals with chicken, seafood or vegetables.
Meanwhile, the veggie stir-fry seasoned rice cups feature seasoned rice with carrots, bell peppers, corn, peas and soy sauce. The product is intended to offer a stir-fry-style option that can be eaten on its own or paired with a protein.
Erica Larson, director of marketing at Riviana Foods, said: “Consumers want meals and snacks that are flavourful and convenient, and these new varieties of Minute Rice cups deliver on both. Whether you're seeking a late-night snack, an easy rice bowl lunch at the office, or a satisfying quick dinner, garlic parmesan and veggie stir-fry cups make it easy to enjoy craveable flavours that consumers know and love in just one minute.”
Minute Rice Cups are made without preservatives, are certified gluten-free and come in BPA-free microwaveable cups.
The new garlic parmesan and veggie stir-fry varieties are available at select retailers across the US, with wider distribution planned.
