Pop-Tarts and Liquid Death launch limited-edition orange toaster pastry

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Pop-Tarts has partnered with Liquid Death to launch a limited-edition orange-flavoured toaster pastry inspired by the beverage brand’s Squeezed to Death Orange soda-flavoured sparkling water.

Available at participating retailers in the US from November 2026, Pop-Tarts Liquid Death Squeezed to Death Frosted Orange combines citrus-flavoured jam with a golden-orange crust, frosting and orange sprinkles.

The product features a flaky, buttery pastry with sugar cookie notes, alongside a bright orange filling designed to deliver a sweet, citrus-forward flavour.

The launch marks the second collaboration between the two brands. Earlier this year, they partnered to create Liquid Death’s Pop-Tarts Carnage iced tea, inspired by Pop-Tarts Frosted Strawberry.

Kim Holowiak, director of growth and marketing at Pop-Tarts, said: "Limited-time collaborations, like this one with Liquid Death, offer a new way to experience both brands. Squeezed to Death Frosted Orange is bright, citrusy and unmistakably Pop-Tarts, with just enough Liquid Death attitude to make having a bad morning feel like a very good idea."

Pop-Tarts Liquid Death Squeezed to Death Frosted Orange will be available in 12-count boxes with a suggested retail price of $4.69 and 16-count boxes priced at $4.97.